Self Publishing


There are some great posts on this topic already, and more arguments for and against than you can shake a stick at. I’ll link to some external sources in a moment, but here are my own thoughts.

It all depends on two things: first, your own abilities and desire to manage your own process. And, second, how marketable your book is.

“Marketable” isn’t just how well it’s written and produced, although both of those are critical. The other factor is just how much demand there is for this particular product. A book which has 2 million potential purchasers is a very different proposition from one that only 200 people in the world would want to buy.

If your book has a total potential sale volume of only a few hundred copies, but you want to publish it anyway because it will make you feel better, then your only option is to self-publish. Just try to keep the costs down, because you’re not going to get your money back. Most self-published books fall into this category, it seems.

If your book is “just” good enough to attract the attention of agents and publishers, then you have a very tricky choice to make. If you can get a contract, then the publisher will pay an advance and take the financial risk away from you, in exchange for a large chunk of the profits. As a beginning author you’re likely not to get good contractual terms, either. The pros and cons can be debated forever and have been, many times, on the internet, mostly with a great deal of passion. Here is a sane post and a (relatively) civilised discussion:

Remember that as an unknown author you represent a higher risk for the publisher, and they may well come over all cautious and decline a book even if they think it might be good enough. There is obviously a minimum number of copies they need to be sure of selling before it’s worthwhile for them, and if the likely market is below that number (or they think it might be below that number) then you will be out of luck.

In these cases self-publishing could be the right option: you won’t make a fortune, as the market simply isn’t there, but you will make something and if you can do this with enough books then it may add up to an income worth having.

Just remember that if you do self-publish, you are appointing yourself as gatekeeper, project manager, and financial underwriter.

Here are some of my favourite posts on the question of self-publishing: (Chuck Wendig) (Terri Giuliano)

And, on the slightly broader topic of being a writer at all:,150526.0.html (Russell Blake) (Nick Spalding)

OTHER RESOURCES [collection of advice for self-publishers]


I have been in this room for one hundred and seventy-two days. I know this because the nurse gave me a notebook when I got here, and told me to write in it every day.

The early pages are headed with the date, written in an unknown hand. Underneath, my own scrawl, very shaky at first, records what I had for breakfast and whomever I spoke to that day.

“Write about what you can remember,” they said. “Not just what happened today.” But each page is filled with the minutiae of daily life, with not a single word about the past, or who I am, or how I came to be here. For a little while I continued putting the date at the top of the page, but this didn’t last. What was the point of recording whether it was April 17th or May 23rd? These are conventions for making appointments with friends or family, and I have none.

So I numbered the days, instead. And today is 172.

My injuries, although not life-threatening, were painful but have mostly healed. There are scars which you can see if you look carefully, but the hairdresser is skilful and they hardly show at all now. I appear to be normal, but I don’t feel that way. I’m not even sure what “normal” is, if truth be told.

And now you have come to tell me this news.

You are excited, as if you have solved some great puzzle, and it appears you are expecting me to join in your enthusiasm. Is that what I am to you – a conundrum to be cracked, like a crossword?

But if what you tell me is the truth, how can I have forgotten it?

It makes no sense.

You say I have a wife and a daughter, and that they want to see me. You tell me they thought I was dead, killed in an accident along with our son. My body assumed to have been swept away by the river into which my car descended.

This is madness: don’t you think I would remember something like that?

I tell you it’s not true; you have mixed me up with someone else. A man who looks a little bit like me, who had a dreadful accident at about the time I appeared here. You want to take a sample of my spit, to show that I am that person. Yes, I remember reading about DNA tests. I remember many things: I can remember words, and books, and almost everything I learned at school. Except geography, of course, no-one remembers geography.

You’re smiling. You think it’s good that I am able to tell a joke. Well, naturally I can tell a joke: I’m amnesiac, not stupid. I still know how language works and how to set up an unexpected ending to an amusing anecdote that will make people laugh. This is what we call a “joke”, and it requires no memory.

But if I am the same person as the man who drove into that river with his son in the back seat, surely I would remember the shriek of the brakes, the impact as the car crashed through the barrier, and again as it hit the water, as hard as a rock? Surely I would recall the icy torrent entering the cabin, filling it up to the roof, as I fought to release first myself and then my son? If I had escaped, while he remained inside, how could I not have burned into my memory the image of his sweet face, bubbles escaping from his nose, while I pulled in desperation and futility at his door? The sight of anguish in his eyes as he looked to the one man in the world whom he trusted always to keep him safe, failing him at the time he was really needed?

I would remember those things, and yet I do not.

So they did not happen.

I do not consent to you taking a sample from my mouth. You are mistaken. You must tell this woman I am not the man she is looking for; that her husband died in the river along with their son.

He cannot return, and neither can I.

First published in Unbroken Journal

Dear Tom

In response to a prompt – “The Letter I Never Wrote”. Thanks to for the idea.


Dear Tom,

I feel as though you have a right to know this, even though much of me is screaming to say nothing, as it will do no good. But how can we start our life together, joined as one with all our family and friends as witnesses, if not in a spirit of honesty and openness? Can a marriage built on a lie be anything other than a falsehood itself, a deception of ourselves and others?

You weren’t my first love.

That fact alone might be explained away as a little white lie, what-you-don’t-know-can’t-hurt-you. An old flame, a childhood fling – these things could be forgotten or, at the very least, forgiven.

But it’s worse than that: my first lover was your brother, Bill.

During those first few months after we met, before you and I committed to each other, there was a time of uncertainty for me. For you as well, I think, though I now believe you were just working up the courage to approach me.

Bill always was the bolder one, wasn’t he?

And so, while you dillied, we dallied in the sunshine. I can’t say I regret it. He was a kind lover and, when you finally got off your backside and I decided that you were the one for me, he accepted rejection with good grace. To be honest, I think he found it a relief to be rid of me.

So now you know.

Except that you don’t, for this is the letter I will never write. I’m afraid of how you might react, and I don’t want to run the risk of losing you.

There are some things you really don’t need to know, after all.

Your loving wife,



The wheels on Clara’s suitcase clickety-clacked over the pavement towards the station.

“I’ll miss you,” Tom said. He tried to gaze into her eyes, but it didn’t really work while they were walking.

“I’ll miss you too.” At the barrier, Clara disentangled her hand from Tom’s. “Don’t look so sad, you knew I’d have to go back to college.”

“You’ll forget all about me.”

Clara reached for her ticket. “Of course I won’t.”

“Please don’t go yet. Your train doesn’t leave for ages.”

They both looked at the clock. She had four minutes to get to her platform. Clara sighed.

“Hang on, just a moment.” Tom ran to the nearest machine and returned clutching a ticket.

“You can’t come with me, Tom, we agreed. Besides, there are reserved seats—”

He shook his head. “It’s just to get me through the barrier. So I can see you off properly.”

Clara went through the gate where Tom, yapping at her heels like a puppy, insisted on taking her suitcase.

They stood in a private pocket of silence amidst the bedlam of the busy station. Eventually, Tom spoke. “I got you a present.” He pulled a bag from his pocket. “Some headphones, so you can remember me when you’re listening to music.”

She smiled and thanked him, and they had a final hug as the train slid alongside.

From her window seat, she smiled again as Tom pressed his nose against the grimy glass.

Her final sight of Tom was when he reached the end of the platform and abandoned his chase with a final wave. She unwrapped the headphones. They would always remind her of him.

With great care, she placed them on the floor and ground the earbuds into tiny pieces under her heel.

Emma’s Cherry

It was probably her own fault: she should never have let Joe make the picnic. If she’d done it herself, she would have made sure that there were even numbers of everything, and there’d have been no trouble later.

But no, he’d insisted, even though he should really have been sorting out the car; that was his job. So they’d driven all the way to Sennen Cove with no windscreen washer, peering through the smeared remains of dead flies.

And, when they sat down for lunch overlooking the sea, there had been one cherry left over.

Joe really was impossible. So polite, yet so clear. “No, you have it, I don’t mind.” That was what he said, while obviously meaning the exact opposite. Emma loved cherries. She really wanted it, but couldn’t possibly take the last one. In the end they had yet another argument, and the cherry remained, uneaten, in its container inside her backpack.

Emma glanced back along the cliff path. He was a few metres behind, looking as smug and intolerable as ever. Even this stupid hike was his idea. Leave the car at the cove and walk, just to save a few quid parking at Lands End itself. Mean bastard.

Up ahead, little brightly coloured dots swarmed about on the headland. But, here on the path, they were all alone; only a few seagulls screeched and swooped around them.

She stopped and looked over the edge at the waves crashing onto the rocks. The smell of the sea – ozone or seaweed or whatever the hell it was – invaded her nostrils, just as Joe caught up with her.

There was no-one watching. She swung the rucksack.

Now she was in heaven: the cherry was hers.

New cover, same story

Today I’ve uploaded a new cover for One Equal Temper to Amazon and Smashwords; hopefully it will have propagated it’s way around the internet before too long!

It’s always hard, when you write a novel – especially your first – to know how it’s going to be received. I always saw this one as a Romantic Comedy, even though that isn’t a widely used genre when analysing fiction.

I should say that it is definitely NOT “Chicklit”, with which RomCom is often confused. The main difference, IMHO, is that Chicklit necessarily has a female protagonist and explores the world of emotion from the female viewpoint.

This, of course (if you’ve read it), is not true of One Equal Temper, which has a decidedly male protagonist and is written from his point of view.

Does that make it “blokelit”? No, I don’t think so; that label usually implies guns, explosions and babes, none of which are present here.

So, “Romantic Comedy” it is, and let’s see if this new cover more accurately conveys this idea.

Sharing my Experience

Today I’m publishing the first two (of an intended seven) installments of “My Self-Publishing Journey“. It’s not intended to be a definitive statement of how it should be done – I don’t have nearly enough experience to pontificate.

But I learned a lot from following others, and thought it would only be fair to report back on what I’ve done myself while taking One Equal Temper from a vague idea to a paperback in my hand.

There will be also a lot of links to the resources I’ve used – there are so many out there, it’s sometimes hard to navigate through them all.

I hope someone finds it helpful!



Note: credit for the inspiration for this story goes to … the idea came too late for me to enter the competition, but – having had the idea – I had to write it anyway!

Agatha stood, alone, in the cold dark room. No-one was coming. No-one would ever come. She had been abandoned by that horrid Maria – mean, nasty, deceitful Maria, who had been so full of hugs and endearments when it suited her, but who’d just run like all the rest when she was called upon for support herself.

Such larks they’d had. Tea on the lawn, with cakes and scones and lemonade set out on the tartan rug. Walks in the woods, hunting for heffalumps – not that they ever found any, of course, there’s no such thing as a heffalump, but Maria had seen it in a book and was sure they would find one among the trees.

There had been others before Maria, but Agatha couldn’t remember them very clearly now. There was Anna, who had a limp, and Theresa who had been cross all the time, and Mary who was always sad, no matter how much Agatha tried to cheer her up. All gone, one before the other.

And now Maria had gone, too. Just because Agatha’s lovely dress had got dirty. It was Maria’s fault, anyway, throwing her into the air as they passed the pond. A trip, a slip, and a drop – and Agatha was in the muddy water with the fishes and the frogs and the weeds. It had felt like hours before Maria’s father came and fished Agatha out with a net. “Looks like she needs a bit of a wash,” he’d said.

But when Maria saw the crack on Agatha’s cheek, and the missing eye, she screamed and run away, which explained why Agatha now stood where she did. In a corner of the junk room, waiting for a repair that would never come.

She’d be sorry, that Maria.

Agatha considered her options. Meningitis? That had seen off Theresa, but it was one of Agatha’s rules that she never played the same trick twice. Scarlet fever? Hadn’t she used that for Anna? No, now she came to think of it, there had been that little accident involving a horse and cart. That had been fun, hearing how little crippled Anna hadn’t been able to jump out of the way quickly enough. No, it was Mary she’d seen off with the fever. Funny how she’d seemed almost happy at the end.

Something appropriate. What could it be?

A heffalump, that would be it. Not a real one, of course, but close enough. It was so easy to plant the idea of going to the zoo in her mother’s head. They’d have to drive that old car through the lion’s enclosure. Meals on wheels.

In a horrific accident today, a six-year-old girl was mauled to death by lions after her mother’s car caught fire in the lion enclosure at Longleat safari park. Faced with burning to death, Maria Murchison ran away and, despite attempts by rangers to rescue her, was caught and killed by Sofi, a five-year-old lioness.

New Zealand

Janet was minding her own business in the shower when there was an almighty bang from beneath her feet. The pump slammed to a halt, and the invigorating  torrent was suddenly reduced to a pathetic trickle. Worst of all, her hair was full of shampoo.

“Colin!” she screamed. “What’s happened to the shower?”

Colin, however, was in his cave, and wasn’t going to hear no matter how much noise she made. In his mind, he was in New Zealand, checking out an itinerary. So helpful, the people on Trip Advisor, and so many wonderful places he’d love to visit.

In the shower, Janet was now officially Cross. She shut off the insulting dribble, stepped out, and wrapped herself in a towel. The hair and the shampoo would have to wait. Where was that useless husband of hers, and why wasn’t he coming when she called? She stomped downstairs and poked her nose into each room in turn, but there was no sign of him. Of course, he must be in his shed. She should never have let him spend their money on that wretched office at the bottom of the garden: he spent so long in there with his knick-knacks and his computer, it was almost as if he were trying to avoid her.

She grabbed her mobile from the hall table and dialled his number. A gentle warble leaked out from the drawer just in front of her. Damn. There was nothing for it, she’d have to go out there and get him herself.

Meanwhile, back on Aotearoa, Colin was tramping across the wilderness like a hobbit in search of a ring. There were rivers to cross and redwood forests to conquer and mountains to climb, and he was on a mission. The air was fresh, tinged only with the sulphurous fumes of distant volcanic pits. The peak of Mount Tarawera soared above him, and a cool breeze stroked his face.

Then the door smashed open and an angry figure entered, wearing a white robe and with a monstrous foaming head. Was this a wraith, come to slay him and thwart his quest? In a flash, he spun around and wrenched the samurai sword from its holder on the wall behind his desk. And, with one mighty blow, he was free.

Tangible Evidence

The word “tangible” is very important. You can have as many ideas and theories as you like, but there is nothing quite like having physical evidence that you can touch, feel, and sniff.

Today I received the first tangible evidence of being a writer: the postman delivered the proof copy of the paperback edition of my first novel, One Equal Temper. I’ve set it up as a Print On Demand offering using CreateSpace, chosen mainly because it’s easy and cheap. I plan to push the “publish” button at the end of March.

But, for now, I am revelling in having, in my hand, the fruits of my labour over the last eighteen months. And there really isn’t anything quite like it. I’ve read the words more times than I can count, and I’ve had printouts for revision and proofing – but this is different.

Sure, if you look closely, you’ll see that the production quality is a notch below a commercially printed book. The alignment of the left and right pages is a fraction out, and the binding isn’t as good, which means that you have to leave a large gutter and which makes me fear for the strength of the book if I were to open it too far.

Additionally, now I have it in my hand I can see I’ll have to make one or two tweaks to the cover design, but of course that’s why I have a proof copy.

Despite those imperfections, it’s a book. A real book, one you can put on the shelf or take on a plane or read on the beach. I suspect I will be picking it up quite a few times, just to reassure myself that I didn’t dream it all.

I’ll be taking a close look at it over the next few days to make sure it’s as good as I can possibly make it. Then everyone else can see, too!